If you want to sound succinct, prepared and clear in
Question-and-Answer sessions, try the H-E-C-K formula.
H = HEADLINE
What is the overarching statement that sets the context for E.
E = EXPLANATION
What is the story….or what are the facts….that support the headline?
C = CONCLUSION
End by summarizing.
K – Keep quiet.
If you ramble, you risk saying something you don’t want to, or diluting the clarity and strength of the message.
Let me step you through a simple example.
You are asked the question, “Why are you choosing Proposal A?”
“There are two compelling reasons why we are supporting this proposal.”
“Our customers will experience a seamless transition, and, in the long-run, it will save our division money.”
“Considering these facts, you can see why Proposal A would be the right choice for our organization.”
If there is a follow-up question, you start all over again with a new Headline.
While I teach this primarily for Q&A, you might find that this formula helps you organize your thoughts for any presentation.