That is what your audience is asking as you begin your presentation. If you don’t address that, they will most likely tune out.

So, how can you connect to your audience with your content?

Include three elements: credentials, facts and emotions.

Credentials: What is your/your organization’s experience? What are other organizations doing? What are the thought leaders or experts saying about your topic?

Facts: This speaks for itself. Include relevant and meaningful data and statistics.

Emotions: In so many business presentations, we forget to build in an emotional connection to the topic.

How will this affect their work? What’s the payoff for the organization? How will this improve their lives? How will this enhance the customer’s experience?   How will the community respond? How will this improve the image of your organization?

Please let me know your experiences and what has worked for you when speaking to an audience.

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