Here are some tips to making a persuasive presentation.

Step one – Analyze your audience

Step two – Perspective.  What is your real purpose in this communication?  What results do you want by the end of the speech or meeting? What is the action step?  Is it attainable?

Step Three – Appeals.  What will work best for this audience:  your education/credentials (or that of like minded experts), logic (statistics) or emotions.

Step Four – A clear, organized, BRIEF presentation.  The retention curve of an audience spirals downward the longer you speak.

Step Five – A practiced – yet not memorized – speech.

Step Six – Great delivery skills.  Do you look comfortable and sound natural. In order to achieve this, see Step Five.

Step Six – Get audience feedback.  What motivated them or what didn’t.